Samuel Allotey

about

I'm a product designer with six years building financial, government and career platforms across Africa.

At SecondSTAX I was the sole designer on a suite of cross-border securities trading platforms, working with ten engineers and two product managers. I built a design system that standardised components across seven products. I designed the KYC onboarding that cut registration time by 40%, and put QA processes in place that brought post-launch errors down by 60%. I also designed the USSD trading flow, which is how MTN Ghana users reach the platform at all. My prototypes and pitch visuals went into the round that raised $1.6M.

Before that I built StubHub's design system from nothing across a $13B ticketing marketplace and led the migration from Sketch to Figma. I led design on the Ghana.GOV mobile app for the Government of Ghana, covering tax payments, subsidies and access to public jobs. At ADPList I was the founding product designer. The platform had roughly 20,000 mentees then. It has since passed 150,000 across 70 countries.

Outside product work I founded FiDCon. It drew 360 people in 2024 and over 900 in 2025, which makes it Ghana's largest design and innovation conference. I co-founded thedsgnjunkies, the most active design and technology community in the country, and I'm Country Manager for Ghana at the Interaction Design Foundation.

I'm looking for a full-time product design role. Fintech is where I'm deepest: KYC, USSD, mobile money, cross-border investment infrastructure. But I'd take a serious look at any team building something people depend on.

Selected Brands I've worked with

  • Hubtel
  • StubHub
  • Air Ghana
  • Google
  • MEST Africa

building

  • 2024 — nowFiDConFounder & Lead Organiser
  • 2021 — nowthedsgnjunkiesCo-Founder & Creative Director
  • 2025 — nowGatePassCo-Founder
  • 2024 — nowVerslaaf StudioFounder & Creative Director
  • 2024 — nowInteraction Design FoundationCountry Manager, Ghana
  • 2025 — nowHack54Co-Lead

recognition

  • 2025Forty Under 40Social Enterprise, Ghana
  • 2025TEDx Speaker“Design as Defiance”, TEDxUMaT
  • —UI/UX Designer of the YearArtpreciate Creative Awards
  • 2025Hackathon JudgeMTN Ghana UX Festival
  • 2026Invited FacultyMEST Africa Startup AI Program